Marketing Strategist

As a freelance marketing strategist, I support Atlas Coffee Club’s paid social efforts—leveraging my expertise in influencer marketing, UGC, and creative production to help drive performance across Facebook and Instagram. My role has since expanded to include creative oversight and coordination across freelance partners and agencies.

Key Contributions:

- Sourced and managed ongoing relationships with UGC creators, actors, and influencers to support paid campaign initiatives

- Conceptualized, filmed, and delivered a full library of original B-roll content to power the launch of Atlas+’s paid ad program

- Review and provide feedback on creative from external partners—ensuring alignment with brand voice, performance best practices, and compliance guidelines

- Serve as a key point of contact for creative feedback and coordination, working closely with Atlas’s internal growth team to guide improvements and approvals at critical stages

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