As the in-house brand marketer at Made In, I partnered closely with our external PR and influencer agencies (Power Digital Media) to support high-impact campaigns, strengthen media relationships, and grow brand visibility across key channels. Together, we developed holistic communications strategies that tied together press, affiliate, and influencer efforts into a unified brand narrative.

Key Contributions:

- Acted as the day-to-day point of contact for agency partners, aligning on strategy, timelines, and execution

- Managed inbound press and partnership opportunities from outlets like The Daily Beast, Wall Street Journal, Food & Wine, and Bon Appétit

- Supported affiliate campaigns by reviewing sourced lists, managing product seeding, and facilitating commission-based partnerships

- Led local influencer and chef outreach, and coordinated social giveaways and brand collaborations

- Collaborated on curated PR gift experiences for chefs, editors, press, celebrities, and tastemakers-ensuring every product launch was seeded intentionally, with packaging and storytelling that reflected our brand’s values and premium positioning

Collaborators: Power Digital Media